Our client is a leading media planner OOH advertising. Their web application platform provides the framework for planning, proposal making and tracking the campaigns.
Media and campaign planning was a very time-consuming activity for the planners and involves a lot of manual work which is highly error prone. Collection of media space quotes from various Vendors who operate in the designated market areas and applying the business rules for different media types depending on the GRPs, lighting technology, illumination type, etc. is very challenging for the planners and a serious challenge to data consistency and turnaround times.
Our risk-based testing knowledge and experience enabled us to help the client deliver a relatively bug-free product within their time, resource and budgetary constraints.